11 ways eCommerce chatbots can boost sales & lead generation!

This is one of the most important and common e-commerce chatbot use cases. This technical tutorial will walk through step by step how you can create your own ecommerce chatbot that fits your own needs. If you’re looking for a non-technical guide, check out our visionary blog that predicts how ecommerce will be transformed with AI chatbots. With the rise of modern fintech, such as banking and payments use cases it’s now easier than ever to complete fast and secure in-app ecommerce transactions.

As humans, we make mistakes, and the same holds true for AI chatbots. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Powered by artificial intelligence, an ecommerce chatbot is implemented by online retailers as a virtual shopping assistant to engage customers at every stage of their buying journey. There are a number of ecommerce businesses that build chatbots from scratch.

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These are the foundational chatbots, often referred to as script-based. Imagine a chatbot on a boutique’s website, guiding a customer through a standard size guide or return policy based on specific inputs. While they excel in consistency, their inability to understand complex queries limits their scope. Indeed, a bot can help keep business costs in check over time and allows to handle a larger volume of inquiries without having to increase the size of a customer service team.

To get started, users can enter a word or phrase that explains what they are looking for. Ebay’s shopbot is another example of a virtual shopping assistant. The virtual stylist is far more exciting, helping users find the right style, fit, rise, and even stretch of jeans.

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No matter how in-depth your product description and media gallery is, an online shopper is bound to have questions before reaching the checkout page. Chances are, you’d walk away and look for another store to buy from that gives you more information on what you’re looking for. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. Chatfuel offers separate plans for Facebook & Instagram and WhatsApp.

These high figures show that a large chunk of buyers trust chatbots as a way to interact with businesses. These numbers are only expected to grow, so adopt a messaging app now to meet the increasing bot demand. Using chatbots puts your business where plenty of customers are, so your brand stays visible and more buyers have purchase opportunities.

How do I use ecommerce chatbots?

In addition, you can enhance the user experience by streamlining the communication with a Welcome Message, Quick Replies and Buttons. Using Quick Replies can improve the clarity of your customer’s intentions as they are presented with a list of predefined options determined by you. After your AI chatbot is created, you can start a test conversation directly from the web interface.

Studies indicate that implementing chatbots can help cut e-commerce support costs by 30% while boosting revenue by 7-25%. After the customer makes a purchase, chatbots keep the dialogue going, sending product care tips, updates, and relevant offers to nurture the customer relationship. For example, after purchasing a coffee machine, customers receive chatbot messages offering cleaning tips, special coffee bean offers, and maintenance check reminders.

See how Engati’s chatbot templates improve conversational chatbot marketing. Instead, they use our DocuSense technology to reply to customers with answers pulled directly from documents that they upload to their chatbot. In addition to the above-discussed chatbots in e commerce metrics, The user stats section gives businesses a combined list of analytics of user engagement. It displays the duration of the bot conversation for the average sessions per day, average incoming messages per user, and more.

Green Bubble, a prominent player in the online plant market in the Netherlands, has transformed its customer service approach by integrating innovative AI chatbot technology. As a specialist in large indoor and outdoor plants, Green Bubble’s standout feature is their ‘Personal Plant Shopper’, offering a unique and personalized shopping experience through WhatsApp. This Sales Acceleration Platform integrates live chat, chatbots, AI, and interactive content to help businesses create engaging online experiences that quickly convert website visitors into sales.

And, in case it fails to address the issue, it will instantly transfer the query to a live chat agent. A bot can tell users about the offers and benefits of paying online. By addressing complex queries with priority, you can win more customers while reducing the operation cost. CRM systems build a user profile for each customer based on their chatbot interactions, purchase history, and browsing habits. Enterprise chatbots integrate with the CRM to gain insight into the user’s context and personalize its responses. This enables the bot to provide superior product suggestions and anticipate user needs.

Haptik provided the perfect one-stop solution that caters to Latercase’s new and existing customers. Turn conversations into customers and save time on customer service with Heyday, our dedicated conversational AI chatbot for ecommerce retailers. WhatsApp chatbots can help businesses streamline communication on the messaging app, driving better engagement on their broadcast campaigns.